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1. Managing services marketing: text and readings

by Bateson, John E.G.

Edition: 2nd ed.Publisher: Fort Worth The Dryden Press 1992Availability: Items available for loan: Management and Commerce [Call number: 658.8 BAT] (2).

2. Managing services marketing: text and readings

by Bateson, John E.G.

Edition: 3rded.Publisher: Fort Worth The Dryden Press 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 BAT] (1).

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