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1. An Analytic approach to marketing decisions

by Dyer, Robert F.

Publisher: New Jersey Prentice hall 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 DYE] (1).

2. Analysis for strategic market decisions

by DAY, George S.

Publisher: St.Paul West Pub. Company 1986Availability: Items available for loan: Management and Commerce [Call number: 658.8 DAY] (2).

3. Marketing decision making : Analytic framework and cases / William F. O'Dell... [et.al.]

by O'dell, William F [et al].

Edition: 3rd ed.Publisher: Cincinnati South-Western Pub. Co. 1984Availability: Items available for loan: Engineering Library [Call number: 658.802 MAR] (1).

4. The strategy and tactics of pricing: a guide to growing more profitably / Thomas T.Nagle, John E. Hogan, Joseph Zale

by Nagle, Thomas T | Hogan, John, E | Zale, Joseph.

Edition: 5th ed.Publisher: Boston Prentice Hall 2011Availability: Items available for loan: Management and Commerce [Call number: 658.816 NAG] (1).

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