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1. Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

by Belch George E | Belch, Michael, A.

Edition: 6th ed.Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (1).

2. Marketing communication: principles and practice

by Varey, Richard J.

Edition: 15th ed.Publisher: London Routledge 2002Availability: Items available for loan: Management and Commerce [Call number: 658.802 VAR] (3).

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