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1. INNOVATION in marketing

by Doyle, Peter., ed.

Publisher: Oxford Butterworth-Heinemann 2000Availability: Items available for loan: Management and Commerce [Call number: 658.8 INN] (1).

2. Key customers: how to manage them profitably / [by] Malcolm Mc Donald, Beth Rogers, Diana Woodburn

by McDONALD, Malcolm | Rogers, Beth | Woodburn, Diana.

Publisher: Oxford Butterworth- Heinemann 2001Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

3. Strategic marketing: planning and control

by DRUMMOND, Graeme.

Edition: 2nd ed.Publisher: Oxford Butterworth- Heinemann 2002Availability: Items available for loan: Main Library [Call number: 658.8 DRU] (1).

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