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1. Applications in basic marketing: clippings from the popular business press / [by] E.Jerome McCarthy, William D.Perreault., Jr.

by McCARTHY, E.Jerome | PERREAULT, William D., Jr [Author].

Publisher: Boston Irwin 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

2. Basic marketing

by McCarthy, Jerome E.

Edition: 2nd CanadiPublisher: Georgetown Irwin-Doesey 1979Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

3. Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

4. Basic marketing; a managerial approach [by]E.Jerome McCarthy

by McCARTHY, Jerome E.

Edition: 7th ed.Publisher: Homewood Richard D. Irwin 1981Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

5. Basic marketing; a managerial approach

by McCARTHY, Jerome E.

Edition: 9th ed.Publisher: Homewood Richard D. Irwin 1987Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (2).

6. Basic marketing; a managerial approach

by McCarthy, Jerome E.

Edition: 9th ed.Publisher: Homewood Richard D. Irwin 1987Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

7. Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe

by QUELCH, John A | Kashani, Kamran | Vandermerwe, Sandra.

Publisher: Illinois Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.80094 QUE] (2).

8. Cases in marketing management / [by] Kenneth L.Bernhardt, Thomas C.Kinnear

by BERNHARDT, Kenneth L | Kinnear, Thomas C.

Edition: 5th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 BER] (1).

9. CONSUMER behaviour: implications for marketing strategy

by Hawkins, Del.

Publisher: Sydney Richard D. Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 CON] (2).

10. Essentials of marketing /[by] E.Jerome McCarthy

by MACCARTHY, E.Jerome.

Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

11. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

12. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

13. Essentials of marketing: a global managerial approach

by PERREAULT, William .D., Jr.

Edition: 8th ed.Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (2). Items available for reference: Management and Commerce [Call number: 658.8 PER] (2).

14. Essentials of marketing: a global managerial approach+CD-ROM / William D. Perreault., Jr, E. Jerome McCarthy

by PERREAULT, William .D., Jr | McCarthy, E. Jerome.

Edition: 10th ed.Publisher: Boston Irwin/McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

15. IRWIN/McGraw-Hill guide to maketing on the internet 1998-1999 /

Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Management and Commerce [Call number: 658.8 IRW] (2).

16. Management of the sales force /[by] William J. Stanton and Richard H. Buskirk

by STANTON, William J [Author] | Buskirk, Richard, H [Author].

Edition: 6th ed.Publisher: Homewood IRWIN 1983Availability: Items available for loan: Management and Commerce [Call number: 658.8 STA] (1).

17. MARKETING / [by] Eric N.Berkowitz...[et.al.]

by Berkowitz, Eric N.

Edition: 5th ed.Publisher: Boston Irwin/McGraw-Hill 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (2).

18. Marketing

by Berkowitz,Eric N.

Edition: 2nd ed.Publisher: Boston IRWIN 1989Availability: Items available for loan: Main Library [Call number: 658.8 BER] (1), Management and Commerce [Call number: 658.8 BER] (2).

19. Marketing / by Michael J.Etzel, Bruce J.Walker, William J.Stanton

by ETZEL, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 11th ed.Publisher: Boston Irwin/McGraw-Hill 1997Availability: Items available for loan: Main Library [Call number: 658.8 ETZ] (1), Management and Commerce [Call number: 658.8 ETZ] (4).

20. Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche

by BOYD, Haper.W., Jr | Walker, Orville.C., Jr | Larreche, Jean Claude.

Edition: 2nd ed.Publisher: Chicago Irwin 1995Availability: No items available Checked out (1).

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