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1. A Preface to marketing management

by Peter, Paul J.

Edition: 5th ed.Publisher: Boston Richard D. Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

2. Analysis for marketing planning

by LEHMANN, Donald R.

Edition: 4th ed.Publisher: Chicago Irwin 1997Availability: Items available for loan: Main Library [Call number: 658.8 LEH] (1), Management and Commerce [Call number: 658.8 LEH] (1).

3. Applications in basic marketing: clip[pings from the popular business press / [by] William D. Perreault. Jr., E.Jerome McCarthy

by PERREAULT. William D | McCarthy, Jerome E.

Publisher: Chicago Irwin 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

4. Applications in basic marketing: clippings from the popular business press / [by] E.Jerome McCarthy, William D.Perreault., Jr.

by McCARTHY, E.Jerome | PERREAULT, William D., Jr [Author].

Publisher: Boston Irwin 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

5. Applications in basic marketing : clippings from the popular business press / William D.Perreault., Jr., E.Jerome McCarthy

by PERREAULT., Jr., William D | McCarthy, E.Jerome.

Publisher: New York McGraw-Hill/ Irwin 2005Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (4).

6. Basic marketing

by McCarthy, Jerome E.

Edition: 2nd CanadiPublisher: Georgetown Irwin-Doesey 1979Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

7. Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

8. Basic marketing; a managerial approach [by]E.Jerome McCarthy

by McCARTHY, Jerome E.

Edition: 7th ed.Publisher: Homewood Richard D. Irwin 1981Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

9. Basic marketing; a managerial approach

by McCARTHY, Jerome E.

Edition: 9th ed.Publisher: Homewood Richard D. Irwin 1987Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (2).

10. Basic marketing; a managerial approach

by McCarthy, Jerome E.

Edition: 9th ed.Publisher: Homewood Richard D. Irwin 1987Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

11. Business: a changing world / O. C. Ferrell, Geoffrey Hirt and Linda Ferrell

by Ferrell, O. C.

Edition: 9th ed.Publisher: New York McGraw-Hill/ Irwin 2014Availability: Items available for loan: Management and Commerce [Call number: 650 FER] (2).

12. CASES in electronic commerce / by] Sid L.Huff...[et al.]

by Huff, Sid L.

Publisher: Boston Irwin/ McGraw -Hill 2000Availability: Items available for loan: Main Library [Call number: 658.800285 CAS] (1), Management and Commerce [Call number: 658.800285 CAS] (2).

13. Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe

by QUELCH, John A | Kashani, Kamran | Vandermerwe, Sandra.

Publisher: Illinois Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.80094 QUE] (2).

14. Cases in marketing management / [by] Kenneth L.Bernhardt, Thomas C.Kinnear

by BERNHARDT, Kenneth L | Kinnear, Thomas C.

Edition: 5th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 BER] (1).

15. Cheap but good marketing research

by Andreasen, Alan R.

Publisher: Homewood Dow Jones-Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.83 AND] (1).

16. CONSUMER behaviour: implications for marketing strategy

by Hawkins, Del.

Publisher: Sydney Richard D. Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 CON] (2).

17. Essentials of marketing /[by] E.Jerome McCarthy

by MACCARTHY, E.Jerome.

Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

18. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

19. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

20. Essentials of marketing research / [by] William R.Dillon, Thomas J.Madden, Neil H.Firtle

by DILLON, William R | Madden, Thomas, j | Firtle, Neil, H.

Publisher: Boston Irwin 1993Availability: Items available for loan: Main Library [Call number: 658.83 DIL] (1), Management and Commerce [Call number: 658.83 DIL] (2).

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