Your search returned 21 results. Subscribe to this search

Not what you expected? Check for suggestions
|
1. Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 659.1 BEL] (2).

2. Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

3. Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe

by QUELCH, John A | Kashani, Kamran | Vandermerwe, Sandra.

Publisher: Illinois Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.80094 QUE] (2).

4. Contemporary advertising / [by] Courtland L.Bovee, William F.Arens

by Bovee, Courtland L | Arens, William F.

Edition: 4th ed.Publisher: Boston Irwin 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 BOV] (1).

5. Essentials of marketing /[by] E.Jerome McCarthy

by MACCARTHY, E.Jerome.

Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

6. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

7. Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

8. Essentials of marketing research / [by] William R.Dillon, Thomas J.Madden, Neil H.Firtle

by DILLON, William R | Madden, Thomas, j | Firtle, Neil, H.

Publisher: Boston Irwin 1993Availability: Items available for loan: Main Library [Call number: 658.83 DIL] (1), Management and Commerce [Call number: 658.83 DIL] (2).

9. Internet marketing: reading and online resources

by RICHARDSON, Paul.

Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Management and Commerce [Call number: 658.84 RIC] (2).

10. MARKETING / [by] Eric N.Berkowitz...[et.al.]

by Berkowitz, Eric N.

Edition: 5th ed.Publisher: Boston Irwin/McGraw-Hill 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (2).

11. MARKETING

by Kerin, Roger A. [et al.].

Edition: 8th ed.,InternationlPublisher: Boston McGraw-Hill/ Irwin 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (1).

12. Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche

by BOYD, Haper.W., Jr | Walker, Orville.C., Jr | Larreche, Jean Claude.

Edition: 2nd ed.Publisher: Chicago Irwin 1995Availability: No items available Checked out (1).

13. Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

by BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W.

Publisher: Chicago Irwin 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 BEA] (1).

14. Marketing: the core

by KERIN, Roger A.

Publisher: Boston McGraw-Hill/ Irwin 2004Availability: Items available for loan: Management and Commerce [Call number: 658.8 KER] (1).

15. Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author].

Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).

16. Relationship selling and sales management

by JOHNSTON, Mark .W | Marshall, Greg, W.

Publisher: Boston McGraw-Hill/Irwin 2005Availability: Items available for loan: Management and Commerce [Call number: 658.81 JOH] (1).

17. Strategic marketing / David W. Cravens

by Cravens, David W.

Publisher: [S.l] Richard D. Irwin 0Availability: Items available for loan: Engineering Library [Call number: 658.8 CRA] (1).

18. Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.

by CRAVENS, David W [Author] | LAMB, Charles W. Jr [Author].

Publisher: [New York] IRWIN 0Availability: Items available for loan: Management and Commerce [Call number: 658.8 CRA] (2).

19. Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

20. Consumer behavior and marketing strategy

by Peter, J Paul.

Edition: 2nd ed.Publisher: Boston Richard D. Irwin 1990Availability: Items available for loan: Management and Commerce [Call number: 658.8342 PET] (1).

© University of Jaffna