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1. Contemporary advertising / [by] Courtland L.Bovee, William F.Arens

by Bovee, Courtland L | Arens, William F.

Edition: 4th ed.Publisher: Boston Irwin 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 BOV] (1).

2. Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

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