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1. Essentials of marketing: a global managerial approach

by PERREAULT, William .D., Jr.

Edition: 8th ed.Publisher: Boston Irwin/McGraw-Hill 2000Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (2). Items available for reference: Management and Commerce [Call number: 658.8 PER] (2).

2. Essentials of marketing: a global managerial approach+CD-ROM / William D. Perreault., Jr, E. Jerome McCarthy

by PERREAULT, William .D., Jr | McCarthy, E. Jerome.

Edition: 10th ed.Publisher: Boston Irwin/McGraw-Hill 2006Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1). Items available for reference: Management and Commerce [Call number: 658.8 PER] (1).

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