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Essentials of marketing

By MACCARTHY, E.Jerome. Homewood Irwin 1991 . xvii, 540 p.- , Includes glossary and index 256026483

By MACCARTHY, E.Jerome. Homewood Irwin 1988 . xvi, 512 p. 256060096

By MACCARTHY, E.Jerome. Homewood Irwin 1991 . xvii, 526 p.- 256093237

By McCARTHY, Jerome | Perreault, D.William. Homewood Irwin 1993 . xxii, 763 p.- , Index: p. I 1 I 15; Glossary: p. G 1-G 14. 025610509X