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1. Cheap but good marketing research

by Andreasen, Alan R.

Publisher: Homewood Dow Jones-Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.83 AND] (1).

2. Strategic marketing for nonprofit organizations / [by] Alan R.Andreasen, Philip Kotler

by ANDREASEN, Alan R.

Edition: 6th ed.Publisher: New Delhi Prentice-Hall 2007Availability: Items available for loan: Management and Commerce [Call number: 658.8 AND] (1).

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