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1. Customer relationship management / [by] Roger J.Baran, Robert J.Galka, Diniel P.Strunk

by BARAN, Roger J | Galka, Robert, J | Strunk, Daniel, P.

Publisher: Andover Cengage Learning 2011Availability: Items available for loan: Management and Commerce [Call number: 658.812 BAR] (1).

2. Marketing channels : a management view [by] Bert Rosenbloom

by ROSENBLOOM, Bert.

Edition: 7th ed.Publisher: Andover Cengage Learning 2011Availability: Items available for loan: Management and Commerce [Call number: 658.87 ROS] (1).

3. Principles of marketing

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y.

Publisher: [S.I.] Pearson 2018Availability: Items available for loan: Technology Library [Call number: 658.8 KOT] (1).

4. Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M.S.

Edition: 2nd ed. Publisher: Oxon Routledge/ Taylor & Francis Group 2012Availability: Items available for loan: Management and Commerce [Call number: 658.8 GIL] (1).

5. Revenue disruption : game-changing sales and marketing strategies to accelerate growth /Phil Fernandez

by Fernandez, Phil.

Publisher: Hoboken John Wiley & sons. 2012Availability: Items available for loan: Engineering Library [Call number: 658.802 FER] (1).

6. Course module on BBAM 4162 e-Marketing & m-Marketing: year 4 - semester 1 academic year 2016/2017

by Kumaradeepan, V | Menakan, N.

Publisher: Jaffna Department of Marketing University of Jafna 2018Availability: Items available for loan: Management and Commerce [Call number: 658.872 KUM] (2).

7. Course module on BBAM 3123 strategic marketing: year 3 - semester 1 academic year 2016/2017

by Kumaradeepan, V.

Publisher: Jaffna Department of Marketing University of Jaffna 2018Availability: Items available for loan: Management and Commerce [Call number: 658.802 KUM] (2).

8. Applications of Information Technology in Banking Sector and Customer Satisfaction.

by Dineshkumar, Sabina | T.Velnampy [Supervisor].

Publisher: Jaffna: 2018Dissertation note: M. Phil. Thesis University of Jaffna, 2018. Availability: Items available for reference: Main Library [Call number: 658.8770285 DIN] (1).

9. Marketing performance : how to marketers drive profitable growth / Thomas Bauer

by Bauer, Thomas [et al].

Publisher: New Delhi Wiley 2016Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (1).

10. Strategic Marketing Management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleed, Khalid Hasan

by Andaleed, Syed Saad [Editor] | Hasan, Khalid [Editor].

Publisher: United Kingdom Emerald 2017Availability: Items available for loan: Management and Commerce [Call number: 658.80095 STR] (1).

11. சந்தைப்படுத்தல் முகாமைத்துவம் : /புளோரன்ஸ் பாரதி கென்னடி

by பாரதி கென்னடி, புளோரன்ஸ்.

Publisher: மட்டக்களப்பு மகுடம் 2021Availability: Items available for loan: Management and Commerce [Call number: 658.8 BHA] (2). Items available for reference: Management and Commerce [Call number: 658.8 BHA] (1).

12. Marketing strategies and development of micro, small and medium enterprises (MSMEs) in Northern province, Sri Lanka

by Vaikunthavasan, Sathana | Snr. prof. T. Velnampy [Supervisor].

Publisher: Jaffna: 2019Dissertation note: Ph.D. Thesis University of Jaffna, 2019. Availability: Items available for reference: Main Library [Call number: 658.8 VAI] (1).

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