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1. International marketing: a cultural approach

by USUNIER, Jean-Claude.

Publisher: New York Prentice-Hall 1993Availability: Items available for loan: Management and Commerce [Call number: 658.848 USU] (1).

2. International marketing: a cultural approach- instructor's manual

by USUNIER, Jean-Claude.

Publisher: New York Prentice-Hall 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 USU] (1).

3. Marketing across cultures

by USUNIER, Jean-Claude.

Edition: 2nd ed.Publisher: London Prentice Hall 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8 USU] (1).

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