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1. Advanced marketing strategy: phenomena, analysis and decisions

by URBAN, Glen L.

Publisher: Englewood Cliffs Prentice Hall 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 URB] (2).

2. Design and marketing of new products

by URBAN, Glen L.

Edition: 2nd ed.Publisher: Englewood Cliffs Prentice Hall 1993Availability: Items available for loan: Management and Commerce [Call number: 658.575 URB] (1).

3. Management Science in Marketing / [by] David B.Montgomery, Glen L. Urban

by MONTGOMERY, David B | Urban, Glen L.

Publisher: New Delhi Prentice-Hall 1969Availability: Items available for loan: Management and Commerce [Call number: 658.8 MON] (1).

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