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1. Bottom-Up marketing / by Al Ries, Jack Trout

by RIES, Al | Trout, Jack [Author].

Publisher: New York McGraw-Hill 1989Availability: Items available for loan: Management and Commerce [Call number: 658.8 RIE] (1).

2. The new positioning: the latest on the world's #1 business strategy

by TROUT, Jack.

Publisher: New York McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 659.111 TRO] (1).

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