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1. Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor

by SMITH, P.R | Taylor, Jonathan.

Edition: 3rd ed.Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Management and Commerce [Call number: 658.802 SMI] (1).

2. Marketing communications: integrating offline and online with social media

by Smith, P.R.

Edition: 5th ed.Publisher: London Kogan Page 2011Availability: Items available for loan: Main Library [Call number: 658.8 SMI] (1). Checked out (1).

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