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1. Marketing Theory: Evolution and Evaluation

by Sheth, Jagdish N.

Publisher: New York John Wiley 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 SHE] (1).

2. Winning back your market: the inside stories of the companies that did it

by Sheth, Jagdish N.

Publisher: New York John Wiley 1985Availability: Items available for loan: Management and Commerce [Call number: 658.8 SHE] (1).

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