Kids as Customers: A Handbook of Marketing to Children
By: McNeal, James U.
Publisher: New York Lexington Books 1992Description: xii, 258p.ISBN: 669276278.Subject(s): Youth as Consumers-United StatesDDC classification: 658.8Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S) | Management and Commerce Science & Technology | S | 658.8 MCN (Browse shelf) | Available | 223746 |
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