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1. Marketing

by LAMB, Charles W. Jr.

Edition: 7th ed.Publisher: [Australia] South-Western 2004Availability: Items available for loan: Management and Commerce [Call number: 658.8 LAM] (1).

2. Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.

by CRAVENS, David W [Author] | LAMB, Charles W. Jr [Author].

Publisher: [New York] IRWIN 0Availability: Items available for loan: Management and Commerce [Call number: 658.8 CRA] (2).

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