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1. Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed. Publisher: Noida Pearson Education 2016Availability: Items available for loan: Management and Commerce [Call number: 658.8 KOT] (1).

2. Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane [et al].

Edition: 5th ed.Publisher: Chennai Pearson 2020Availability: Items available for loan: Management and Commerce [Call number: 658.827 STR] (1).

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