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1. Strategic marketing planing

by GILLIGAN, Colin.

Publisher: Amsterdam Butterworth Heinemann 2003Availability: Items available for loan: Management and Commerce [Call number: 658.802 GIL] (1).

2. Strategic marketing management: planning, implementation and control

by Wilson, Richard M.S | Gilligan, Colin.

Publisher: Oxford Reed educational and professional 1977Availability: Items available for loan: Management and Commerce [Call number: 658.8 WIL] (1).

3. Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M.S.

Edition: 2nd ed. Publisher: Oxon Routledge/ Taylor & Francis Group 2012Availability: Items available for loan: Management and Commerce [Call number: 658.8 GIL] (1).

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