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1. Promotional strategy /[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw

by ENGEL, James F | Wales, Hugh G | Warshaw, Martin, R.

Edition: 3rd ed.Publisher: Illinois Richard D.Irwin 1975Availability: Items available for loan: Management and Commerce [Call number: 658.2 ENG] (1).

2. Promotional strategy: managing the marketing communications process / [by] James F.Engel, Martin R.Warshaw, Thomas C.Kinnear

by Engel, James F | Warshaw, Martin, R [Author] | Kinnear, Thomas, C [Author].

Edition: 7th ed.Publisher: Boston Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.82 ENG] (1).

3. Promotional strategy: managing the marketing communications process

by ENGEL, James F.

Edition: 8th ed.Publisher: Boston McGraw-Hill 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 ENG] (2).

4. Cases in promotional strategy /[by] James F.Engel, W.Wayne Talarzyk, Carl M.Larson

by ENGEL, James F [Author] | Talarzyk, W.Wayne [Author] | Larson, Carl M [Author].

Publisher: Homewood Richard D.Irwin 1971Availability: Items available for loan: Management and Commerce [Call number: 658 ENG] (2).

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