Foundations of marketing / [by] M. Dale Beckman, David L. Kurtz, Louis E. Boone.
By: BECKMAN, M Dale | Kurtz, David L. | Boone, Louis E.
Publisher: Toronto Dryden 1992Edition: 5th ed.Description: xxi, 747 p.ISBN: 39227847.Subject(s): Marketing managementDDC classification: 658.8| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BEC (Browse shelf) | Available | 134840 | |
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Books in Stacks (S)
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Management and Commerce Science & Technology | S | 658.8 BEC (Browse shelf) | Available | 150460 |
Includes glossary & index.
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