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81.
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Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management
by Denesh Kumar, S. Publisher: TamilNadu Bharathiar University 2018Availability: Items available for reference: Management and Commerce [Call number: 658.827 DIN] (1).
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82.
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Service quality and users' satisfaction towards Ayurvedic healthcare centres in Erode district Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce
by Jayanthi, M. Publisher: Tamil Nadu, Thiruppur Kumaran college for women 2018Availability: Items available for reference: Management and Commerce [Call number: 615.538 JAY] (1).
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83.
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Costomers' satisfaction towards Jewellery shops in Ramanathapuram district at TamiNadu Thesis submitted to Alagappa University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Commerce
by Hariharan, M [1352/2015-16]. Publisher: Karaikudi Alagappa Univesity 2018Availability: Items available for reference: Management and Commerce [Call number: 658.8343 HAR] (1).
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84.
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A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy
by Victoria, Alexander C.V. Publisher: Chennai Bharath University 2014Availability: Items available for reference: Management and Commerce [Call number: 658.82 VIC] (1).
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85.
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Consumer profiles: an introduction to psychographics
by Gunter, Barrie | Furnham, Adrian. Publisher: London Routledge 2015Availability: Items available for loan: Management and Commerce [Call number: 658.8342 GUN] (1).
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86.
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Consumer behavior
by Blackwell, Roger D [et al]. Edition: 10th ed.Publisher: Andover Cengage 2018Availability: No items available Checked out (1).
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87.
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Consumer behavior
by Schiffman, Leon G | Wisenblit, Joe. Edition: 12th ed. Publisher: New York Pearson Education 2019Availability: No items available Checked out (1).
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88.
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
by Dempster, Craig | Lee, John. Publisher: Hoboken John Wiley & Sons. 2015Availability: Items available for loan: Engineering Library [Call number: 658.872 DEM] (1).
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89.
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Power up : taking charge of your financial destiny
by Dvorkin, Howard S. Publisher: Hoboken John Wiley & Sons 2013Availability: Items available for loan: Engineering Library [Call number: 332.024 DVO] (1).
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90.
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Economics and consumer behavior
by Deaton, Angus | Muellbauer, John. Publisher: Sydney Cambridge university Press 1981Availability: Items available for loan: Management and Commerce [Call number: 658.834 DEA] (1).
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91.
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Ceylon consumer survey 1963 preliminary report
by Central Banka of Ceylon. Publisher: Colombo Central Bank of Ceylon Availability: Items available for reference: Main Library [Call number: 330.4 CEN] (1).
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92.
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நுகர்வோர் நடத்தை
by சண்முகதாஸ், சிவாணி. Publisher: கொழும்பு லங்கா புத்தகசாலை [n.d]Availability: Items available for loan: Main Library [Call number: 658.4342 SHA] (1), Management and Commerce [Call number: 658.4342 SHA] (2). Items available for reference: Main Library [Call number: 658.4342 SHA] (1), Management and Commerce [Call number: 658.4342 SHA] (1).
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93.
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Consumer psychology: a simple guide for understanding consumers
by Shanmugathas, Shivany. Publisher: Chennai Kumaran book house 2020Availability: Items available for loan: Management and Commerce [Call number: 658.8342 SHA] (2). Items available for reference: Main Library [Call number: 658.8342 SHA] (1), Management and Commerce [Call number: 658.8342 SHA] (1).
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94.
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Understanding consumer behaviour in a week / Sue Cave
by Cave, Sue. Publisher: London Hodder & Stoughton 2001Availability: Items available for loan: Management and Commerce [Call number: 658.8342 CAV] (2).
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