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1. Essentials of marketing research / [by] William R.Dillon, Thomas J.Madden, Neil H.Firtle

by DILLON, William R | Madden, Thomas, j | Firtle, Neil, H.

Publisher: Boston Irwin 1993Availability: Items available for loan: Main Library [Call number: 658.83 DIL] (1), Management and Commerce [Call number: 658.83 DIL] (2).

2. Essentials of marketing research / [by] William G.Zikmund, Barry J.Babin

by Zikmund, W.G | Babin, Barry.

Edition: 3rd ed.Publisher: Australia Cengage Learning 2007Availability: Items available for loan: Main Library [Call number: 658.83 ZIK] (1), Management and Commerce [Call number: 658.83 ZIK] (3).

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