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1.
Advertising management / Rajeev Batra,John G.Myers, David A.Aker

by BATRA, Rajeev | Myres, John, G | Aaker, David, A.

Edition: 5th ed.Publisher: New Delhi Pearson education 2004Availability: Items available for loan: Management and Commerce [Call number: 659.1 BAT] (1).

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2.
Advertising management

by Jugenheimer, Donald W.

Publisher: New Delhi Segment Books 2010Availability: Items available for loan: Management and Commerce [Call number: 659.1 JUG] (2).

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3.
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Cases in advertising and communications management

by GREYSER, Stephen A.

Edition: 3rd ed.Publisher: Englewood Cliffs Prentice Hall 1992Availability: Items available for loan: Management and Commerce [Call number: 659.1 GRE] (1).

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4.
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Cases in advertising and promotion management

by QUELCH, John A.

Edition: 2nd ed.Publisher: Plano Business 1987Availability: Items available for loan: Management and Commerce [Call number: 659.1 QUE] (1).

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5.
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Cases in advertising and communications management in India / [by] Subroto Sen Gupta

by GUPTA, Subroto Sen.

Publisher: Ahmedabad Indian institute of management 1976Availability: Items available for loan: Management and Commerce [Call number: 659.1 GUP] (1).

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6.
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Course module on BBAM 3272 advertising management: year 3 - semester 2 academic year 2016/2017

by Kumaradeepan, V | Kajenthiran, K.

Publisher: Jaffna Department of Marketing University of jaffna 2018Availability: Items available for loan: Management and Commerce [Call number: 659.1 KUM] (2).

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