UOJ Online Search for 'su:"Advertising-American"'

Adobe InDesign CS4: , one-on-one /

By MCCLELLAND, Deke. Mumbai Shroff pub. 2011 . xxviii, 530, 23 p. , Includes index. 9789350231197

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Advertising

By Jefkins, Frank. India Pearson Education 2000 . 416 p. 9788131703823

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Advertising

By WHITE, Roderick. London McGraw- Hill 2000 . vii, 317 p. 77094581

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Advertising and promotion: , an integrated marketing communications perspective

By Belch George E. | Belch, Michael, A. New Delhi Tata McGraw-Hill 2004 . xxvi, 779 p. , includes glossary and indexes 72314451

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Advertising and promotion: , an integrated marketing communications perspective /

By Belch, George E. | Belch, Michael A.. Boston McGraw-Hill/ Irwin 2001 . xx, 795 p. , iGlossary: p. G1-G13; Index: p. I1-I19 72314451

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Advertising and promotion: , an integrated marketing communications perspective

By Belch, George E. | Belch, Michel, A. Boston McGraw-Hill/Irwin 1998 . xxii, 762 p. , include indexes 256218994

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Advertising and promotions: , an integrated brand approach

By Semenik, Richard J. Andover Cengage learning 2012 . xli, 710 p. 9788131517383

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ADVERTISING and Society: controversies and consequences

By Pardun, Carol J., ed.. West Sussex Wiley-Blackwell 2009 . xii, 209 p. 9781405144100

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Advertising Campaign Strategy , : a guide to marketing communication plans /

By PARENTE, Donald E.. Australia South-Western 2006 . xxvi, 400 p. , Includes index. 324422822

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Advertising management /

By BATRA, Rajeev. New Delhi Pearson education 2004 . xiii,754 p. , Includes index. 8178087359

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Advertising planning: mathematical models in advertising media planning /

By GENSCH, Dennis H.. London Elsevier scientific pub. 1973 . ix, 176 p. , Includes appendixes, references and index. 444410748

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Advertising principles and problems

By DIRKSEN, Charles J. | Kroeger, Arthur. London Richard D.Irwin 1973 . xiii, 655 p. , Includes index. 256014027

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Advertising that works: how to create a winning advertising program for your com

By FEARON, Robert. Chicago Probus pub. 1991 . viii, 205 p.- , Includes index. 1557381690

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Advertising: its purpose principles and practice

By Nicholl, David Shelley. London Macdonald and Evans 1973 . xi, 180 p. , Includes appendixes and index. 712101233

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Advertising: principles and practice

By WELLS, William. London Prentice-Hall international 1989 . xxiv, 614 p. , Includes glossary and index. 130152498

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Advertising: principles and practice /

By Wells, William | Moriarty, Sandra | Burnett, John.. London Pearson Education 2006 . xxxi, 592 p. , Includes glossary and index. 9788131714140

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Aurora Dawn

By Wouk, Herman. Glasgow Fontana Books 1975 . 190 p. 6135730

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Bottom-Up marketing

By RIES, Al. New York McGraw-Hill 1989 . xiv, 226 p. , Includes index. 70527334

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Brand positioning , : strategies for competitive advantage

By SENGUPTA, Subroto. New Delhi Tata McGraw Hill 2010 . xiv, 297 p. , Includes appendixes and index. 70581592

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Cases in advertising and communications management

By GREYSER, Stephen A.. Englewood Cliffs Prentice Hall 1992 . xvii, 681 p. 131161385

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Cases in advertising and promotion management

By QUELCH, John A.. Plano Business 1987 . xv, 759 p. 256037132

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Contemporary advertising /

By Arens, William F.. New Delhi Tata McGraw-Hill 2008 . xxxiv, 614 p. , Includes index. 70667667

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Contemporary advertising /

By Bovee, Courtland L. | Arens, William F.. Boston Irwin 1992 . xxxi, 718 p. , Glossary: p. G 1-G 22; Index: p. I 1-I 16 025609196X

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Creative advertising

By Drewniany, Bonnie L.. Australia Cengage Learning 2008 . 251 p. 9788131511251

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Dagmar: defining advertising goals for measured advertising results

By Dutka, Solomon. Lincolnwood NTC Business Books 1995 . xii, 129 p. 844234222

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Effective public relations: a practical approach /

By SHELBURNE, Merry.. New Delhi Biztantra 2003 . ix, 314 p. , Includes glossary and index. 8177223739

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EXCELLENCE in advertising: the IPA guide to best practice /

Oxford Butterworth-Heinemann 1997 . xviii, 260 p.- , Includes index. 750631295

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From those wonderful folks who gave you pearl harbor , : front-line dispatches from the advertising war

By Femina, Jerry Della. London Pan Books 1972 . 222 p. 330232673

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Fundamentals of advertising research

By FLETCHER, Alan D.. California Wadsworth pub. 1991 . xv, 364 p. 053414778x

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Hollywood hoopla: , creating stars and selling movies in the golden age of hollywood /

By SENNETT, Robert S.. New York Waston - Guptill Publi. 1998 . 191 p. , Includes bibliography. 0823083314

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Ogilvy on advertising

By OGILVY, David. Lonond Pan Original 1985 . 224 p. 330269852

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Principles of advertising: a global perspective /

By LEE, Monlee | Johnson, Carla. New Delhi Viva books 2003 . xvii, 355 p. , Includes index. 8176494003

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Promotional strategy: managing the marketing communications process

By Engel, James F.. Boston Irwin 1991 . xxv, 753 p.- , Includes index. 256082049

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Strategic advertising campaigns

By Schultz, Don E.. Lincolnwood NTC Business Books 1995 . xxvi, 370 p. 844230154

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Tested advertising methods /

By Caples, John. New Jersey Pearson 1997 . xxvi, 278 p. 9780130957016

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The Blueprint for strategic advertising: how critical thinking builds successful campaigns

By Berman, Margo. New York Routledge; 2017 . xvi, 208 p. 9780765646583

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The fundamentals of advertising /

By WILMSHURST, John. Oxford Butterworth-Heinemann 1998 . xiv, 267 p. , Includes appendixes and index. 750602503

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Watch this listen up click here: inside the 300 billion dollar business behind the media you constantly consume

By Verklin, David. | Kanner, Bernice.. New Jersey John Wiley 2007 . xv, 221 p. 9780470056431

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Working solo sourcebook: essential resources for independent entrepreneurs. /

By LONIER, Terri. New York John Wiley 1998 . xviii, 315 p. , Includes index. 471247146

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World Wide Rave: , creating triggers that get millions of people to spread your ideas and share your stories /

By Scott, David Meerman. New Jersey John Wiley 2009 . 194 p. , includes index 9780470395004

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A Study on ethical issues in advertising with special reference to television as

By Venkatbabu, B.. Tamilnadu . xi, 323,xxiv p.+CD ROM 256385

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A Study on the influence of advertisements on adult buying behavior towards fast

By Sheeja,R. Coimbatore . xvi,223p. 256309

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ADVERTISING and economic behaviour

By Cowling, Keith. London Macmillan 1975 . viii, 202 p. 50492

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Cases in advertising and communications management in India /

By GUPTA, Subroto Sen. Ahmedabad Indian institute of management 1976 . xx, 80 p. 58137

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Constructive and caustic impacts of online advertisements among the teenagers -

By Sivaneshwaran, S. Tiruppur . xii, 157, xvi p. 256392

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The shocking history of advertising

By Turner, E.S.. Middlesex Penguin Books 1965 . 299 p.

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Course module on BBAM 3272 advertising management: , year 3 - semester 2 academic year 2016/2017

By Kumaradeepan, V. | Kajenthiran, K.. Jaffna Department of Marketing University of jaffna 2018 . vii,90 p.

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