UOJ Online Search for 'se,phr:"Wiley marketing series"'

Introduction to marketing: an administrative approach

By LIPSON, Harry A. | Darling, John R.. New york John Wiley 1971 . xxiii, 848 p.- , Includes appendix, glossary and index. 047154096X

By HOLLOWAY, Robert J. | Hancock, Robert S.. New York John Wiley 1973 . xv, 716 p.- , Includes references and index. 471407097

By CARSON, David. New York John Wiley 1967 . xii, 539 p.- 121941