UOJ Online Search for 'au:"Perreault, D.William" and se:Irwin series in marketing'

Basic marketing: a global managerial approach /

By McCARTHY, Jerome | Perreault, D.William. Homewood Irwin 1993 . xxii, 763 p.- , Index: p. I 1 I 15; Glossary: p. G 1-G 14. 025610509X

By PERREAULT, D.William., Jr. | McCarthy, Jerome E.. Boston McGraw-Hill 1996 . xxiii, 833 p.- , Index: p. I1- I 22; Glossary: p. G1-G13. 256139903