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Applications in basic marketing: clip[pings from the popular business press /

By PERREAULT. William D | McCarthy, Jerome E.. Chicago Irwin 1995 . vi, 213 p. 256188343

By McCarthy, Jerome E.. Georgetown Irwin-Doesey 1979 . xvi, 876 p. 256021384

By PERREAULT, D.William., Jr. | McCarthy, Jerome E.. Boston McGraw-Hill 1996 . xxiii, 833 p.- , Index: p. I1- I 22; Glossary: p. G1-G13. 256139903

By McCARTHY, Jerome E.. Homewood Richard D. Irwin 1981 . xix, 762 p. , Includs Glossary& index 256025339

By McCARTHY, Jerome E.. Homewood Richard D. Irwin 1987 . xviii, 749p. 256036497

By McCarthy, Jerome E.. Homewood Richard D. Irwin 1987 . veried pages 256036500