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Contemporary advertising /

By Bovee, Courtland L. | Arens, William F.. Boston Irwin 1992 . xxxi, 718 p. , Glossary: p. G 1-G 22; Index: p. I 1-I 16 025609196X

By Cravens, David W.. [S.l] Richard D. Irwin . xv, 456 p. - , / includes index. 256026459

By PETER, J.Paul | Olson, Jerry C.. Boston Irwin 1994 . xv, 485 p.- , Includes glossary and index. 256122784