UOJ Online Search for 'ti,wrdl: Advertising and promotion : an integrated marketing communications perspective'

Advertising and promotion: , an integrated marketing communications perspective

By Belch George E. | Belch, Michael, A. New Delhi Tata McGraw-Hill 2004 . xxvi, 779 p. , includes glossary and indexes 72314451

By BELCH, George E. | Belch, Michel, A | Purani, Keyoor. New Delhi Tata McGraw-Hill 2007 . xxxiii, 1075 p. , Includes glossary and index. 70144966

By Belch, George E. | Belch, Michael A.. Boston McGraw-Hill/ Irwin 2001 . xx, 795 p. , iGlossary: p. G1-G13; Index: p. I1-I19 72314451

By Belch, George E. | Belch, Michel, A. Boston McGraw-Hill/Irwin 1998 . xxii, 762 p. , include indexes 256218994