Andreasen, Alan R. <br/><br/>
Cheap but good marketing research 

 - Homewood  Dow Jones-Irwin  1988 
 - xv, 281 p. 
<br/><br/> Include Index, Appendix 
<br/><br/><label>ISBN: </label>870947299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AND