BOONE, Louis E. Kurtz,David L. Contemporary Marketing /[by] Louis E. Boone., David L.Kurtz - Hinsdale Dryden press 1974 - xviii, 491 p. - - Dryden press marketing series . Includes glossary & index. ISBN: 30885183 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / BOO