Bovee, Courtland L. Arens, William F.

Contemporary advertising / [by] Courtland L.Bovee, William F.Arens - 4th ed. - Boston Irwin 1992 - xxxi, 718 p. - The Irwin series in marketing .

Glossary: p. G 1-G 22; Index: p. I 1-I 16

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Advertising

659.1 / BOV