Arens, William F. <br/><br/>
Contemporary advertising / 
[by] William F.Arens 
 - 10th ed. 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxxiv, 614 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70667667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE