BOLAND, R.G.A. Oxtoby, R.M. <br/><br/>
Consumer marketing: language and concepts 

 - London  English Universities press  1974 
 - viii, 101 p. 
<br/><br/> Includes glossary.<br/> 
<br/><br/><label>ISBN: </label>340174668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOL