Peter, J.Paul Olson, Jerry C. Consumer Behavior and Marketing Strategy / [by] J.Paul Peter, Jerry C.Olson - 7th ed. - New Delhi Tata McGraw-Hill 2010 - xvi, 579 p. Includes glossary and index. ISBN: 70601585 Subjects--Topical Terms: Consumer Behavior Dewey Class. No.: 658.8342 / PET