KARDES, Frank R. Consumer behavior and managerial decision making / [by]Frank R.Kardes - 2nd ed. - New Delhi Prentice-Hall 2002 - xviii, 457 p. Includes glossary, reference & index. ISBN: 8120322215 Subjects--Topical Terms: ConsumersManagementDecision making Dewey Class. No.: 658.8342 / KAR