WILKIE, William L. <br/><br/>
Consumer behavior / 
[by] William l.Wilkie 
 - 3rd ed. 
 - New York  John Wiley  1994 
 - xxxii, 614 p. 
<br/><br/> Glossary: p. G 1-G 23; Index: p. I 1-I 31 
<br/><br/><label>ISBN: </label>471599492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / WIL