SCHIFFMAN, Leon G. Kanuk, Leslie Lazar

Consumer behavior / [by]Leon G.Schiffman, Leslie Lazar Kanuk - 7th ed. - New Delhi Pearson education Asia 2002 - xiii, 469 p.

Glossary: p G1-G14; Index: p. I1-I14

8178086395


Consumer behavior

658.8343 / SCH