Mowen, John C. <br/><br/>
Consumer Behavior 

 - 4th ed. 
 - New Jersey  Prentice-Hall  1995 
 - xvii, 862 p. 
<br/><br/> Include Index, Glossary 
<br/><br/><label>ISBN: </label>133209873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.83  / MOW