BLACKWELL, Roger D. Miniard, Paul W Engell, James F
Consumer behavior /
by Roger D. Blackwell, Paul W. Miniard and James F. Engell
- 9th ed.
- New Delhi Vikas pub. 2003
- xx, 570p.
Includes glossary & index
9812404007
Consumer behavior
Consumers
658.8342 / BLA