Cespedes, Frank V. <br/><br/>
Concurrent marketing: integrating product, sales and service 

 - Boston  Harvard Business School Press  1995 
 - xxvii, 307 p. 
<br/><br/><label>ISBN: </label>875844448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CES