MUMAW, Stefan <br/><br/>
Chasing the Monster Idea:the marketer's almanac for predicting idea epicness 

 - New Jersey  John Wiley  2011 
 - 217 p. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>9780470915851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecastry
<br/><br/><label>Dewey Class. No.: </label>658.818  / MUM