QUELCH, John A. Kashani, Kamran Vandermerwe, Sandra
Cases in European marketing management /
[by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe
- Illinois Irwin 1994
- xiii, 525 p.-
- Irwin series in marketing .
Includes index.
256157227
Marketing management-Europe
658.80094 / QUE