QUELCH, John A. Kashani, Kamran Vandermerwe, Sandra

Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe - Illinois Irwin 1994 - xiii, 525 p.- - Irwin series in marketing .

Includes index.

256157227


Marketing management-Europe

658.80094 / QUE