QUELCH, John A. <br/><br/>
Cases in advertising and promotion management 

 - 2nd ed. 
 - Plano  Business  1987 
 - xv, 759 p. 
<br/><br/><label>ISBN: </label>256037132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / QUE