GREYSER, Stephen A. <br/><br/>
Cases in advertising and communications management 

 - 3rd ed. 
 - Englewood Cliffs  Prentice Hall  1992 
 - xvii, 681 p. 
<br/><br/><label>ISBN: </label>131161385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-United States-Communication systems-Case stu
<br/><br/><label>Dewey Class. No.: </label>659.1  / GRE