HOUSTON, Franklin S. <br/><br/>
Marketing exchange transactions and relationships 

 - Connecticut  Quorum Books  1992 
 - ix, 178 p. 
<br/><br/><label>ISBN: </label>203890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOU