SKINNER, Steven J. <br/><br/>
Marketing 

 - 2nd ed. 
 - Boston  Houghton Mifflin  1998 
 - xxxiii, 750 p. 
<br/><br/><label>ISBN: </label>138589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SKI